PNC Bank Social Media

PNC Bank aimed to present their Virtual Wallet app as a revolutionary advancement in consumer technology. They sought to juxtapose outdated technologies from earlier decades (such as 80s voice machines, 90s dial-up computers, and fax machines) to highlight significant progress we've made and emphasize that our banking methods should follow suit. These campaigns were carried out through various video and static ads, primarily on Snapchat and IG Stories. AD: TOMMY ABRAHAM, MICHAEL CHING CW: JEFF GOOD