Advertisment: Cambell's Soup
To target millennial consumers with their soup line, Campbell's Chunky enlisted NFL stars Saquon Barkley and Dak Prescott for a series of social media posts. These posts, resembling vintage video games, featured GIFs aimed at positioning Campbell's Chunky as the ultimate choice for athletes to refuel and "power up." AD: TOMMY ABRAHAM, MICHAEL CHING CW: MANDY CARUSO